Bullit Series

The new Bullit is series available October 2024. There are 6 color options, all with abalone inlay.

Designed to be a versatile lure for any inshore or offshore species, the Bullit performs flawlessly with a rhythmic twitch or retrieved & paused with varying speeds and techniques. Handcrafted and rigorously tested on some of the toughest fishing grounds across the world, the Bullit series twitch bait guarantees an experience with every cast.

A perfect representation for smaller forage fish such as silversides, scads, and anchovies, the Bullit twitch bait offers a slower sinking action compared to metal jigs. This ability to work the Bullit with varying twitches within the water column while staying in the feeding zone is perfect when targeting fast moving predators. A rhythmic twitch and pause will make it zig zag horizontally while an extremely fast surface retrieve will make it dance erratically on the water’s surface. A long pause will make the Bullit wobble as it sinks, radiating different colors from the abalone shell as it descends.

The Bullit is available in six different colors all with an abalone shell insert for an enhanced shimmering effect. The lure comes pre-rigged with appropriate saltwater grade hooks and split rings. The packaging is specially designed to be 100% recyclable or compostable.

Bullit 120:
120mm/4.75 inches
35g/1.2oz
Hardware: Ultra anti rust 2/0 single hooks & size 3 split rings

Pattern:  Herring/Bunker
Pearl blue back with a purplish pink flank to mimic herring during their migratory run.  The lighter colored glow belly and pectoral spot at the end of the operculum completes this design.

Pattern:  Pearl white
A favorite amongst all shore/nearshore anglers.  White base with a pearl white back and a glow belly.  A little yellow hue on the operculum creates a strike trigger on an otherwise simple looking design.

Pattern:  Sardine
A universal forage species that inhabit most oceans.  The sardine color has a pearl blue back while hues of pink and yellow are generated by the internal abalone shell as it moves in the water.  Lateral spots complete the presentation.

Pattern:  Pearl black
A dark, high contrast color for a more universal presentation.  During the brightest times of the day, everything looks black from the depths.  The internal abalone shell will throw light in different hues, just like a rolling baitfish.

Pattern:  Hot Pink  
A bright, high contrast universal color pattern for both nearshore and offshore anglers. The fluorescent pink on the back makes this lure glow in the water column and contrasts with the lighter glow belly.  Pink is always the first color I throw when testing the waters. 

Pattern:  Sand eel
A staple for any angler, the sand eel (or sand lance) color pattern is a favorite of any predatory species.  The darker olive green back is a common color for most juvenile baitfish.

To see availability and shop online click HERE

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