Products

BULLIT Series (available now!)

The first model release for October 2024 will be the Bullit 120.

A perfect representation for smaller forage fish such as silversides, scads, and anchovies, the Bullit twitch bait offers a slower sinking action compared to metal jigs. This ability to work the Bullit with varying twitches within the water column while staying in the feeding zone is perfect when targeting fast moving predators. A rhythmic twitch and pause will make it zig zag horizontally while an extremely fast surface retrieve will make it dance erratically on the water’s surface. A long pause will make the Bullit wobble as it sinks, radiating different colors from the abalone shell as it descends.

The Bullit is available in six different colors all with an abalone shell insert for an enhanced shimmering effect.

MIKROS POP (new for 2024)

The Mikros-Pop is the first injection molded offering under the Small Lure Company.  Its lineage can be traced back to the original Mikros series by StrategicAngler® created in 2013.  Even though the original 5 inch Mikros series stickbait was designed to be a small lure, it was overbuilt and designed with the best action possible with just a simple retrieve.

The Mikros-Pop is currently available in a 5 inch size (130mm) and in 6 different global color patterns, each representing some of the most predominant baitfish across the world.

NOVA Jetted Tri-cup

The Nova series is the second trolling lure model offered by The Small Lure Company.  This cup faced tri-jetted trolling lure was inspired by the 2016 StrategicAngler® limited edition Nova popper created and designed by MRubiano.  The original 2016 Nova was a keeled ten inch popper created for X-heavy setups and was converted into a trolling lure that offers a sustained bubble trail with a tight wiggling action.  

The Nova can be used on a flat-line or an outrigger as it will dance both inside or beyond the prop wash.  The Nova tracks straight and true up to 18+ knots with its heavy center keel.

The Nova is available in 3 sizes and 8 different color patterns to represent the most predominant bait fish across the world.

CRUISER-T bullet head

The Cruiser-T bullet is the first trolling lure model for The Small Lure Company.  This high speed trolling head transitioned from the StrategicAngler® lineup, the Cruiser series, created and designed by MRubiano. The first Cruiser-T (T for troll) designs were started in 2018, fine tuned, tested and finally completed for a 2021 release. 

The Cruiser-T is available in 5 different sizes and 8 different color patterns, each representing some of the most predominant baitfish across the world.

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